Waypoint Software is excited to announce “TrueView”, a new Data Validation Service (On Demand) providing one of the most accurate and secure lead validation and data enhancement services available today. TrueView consolidates four major external databases that are updated weekly to ensure that your data is returned with the most recent up to date information. This in line, data validation service will validate the first and last name, USPS address, land line or cell phone number and index each record for its level of accuracy and can simultaneously profile your campaigns most likely buyers. Your original record is returned to you in real time with the TrueView Validated name, address and phone number added to your original record with as much additional TrueView data as you need for success. There are many validation options available and over 500 Data Enhancements to help improve call center performance and overall Pinpoint Marketing Campaigns. We offer a comprehensive enhancement of data with a fully engaged Data Dictionary to refine your internet and other external self-reported Leads based on the past performance of your campaign.