Dynamically Passing AGE

We’re happy to announce another formatting feature for our clients to utilize within their system. We’ve found that often times clients are looking to pass the numeric AGE of a lead instead of the actual Date of Birth (DOB) value so we added in a script that will calculate the AGE based off the DOB value and dynamically pass that on your outgoing campaigns.

Simply map the DOB field as you typically would within your campaign data mapping section, and then add the word ‘AGE’ under the static value column and you’re off to the races! This calculate the AGE based off a MM/DD/YYYY format from the DOB of the lead.