Variance and Delivery Throttles

In combination with the Overflow Queue that was recently introduced, we’re happy to announce that we’ve built out two new additional features that work in conjunction with it. The first of these feature is the “Variance Amount” located under a source setup. The variance amount allows you to designate a variance for the number of incoming Leads Per Day for a source. By setting a Leads Per Day amount and a Variance Amount the system will automatically calculate a new Effective Leads Per Day which is calculated by taking the Leads Per Day amount and adding or subtracting a random number between 0 and the Variance Amount to it. The Effective Leads Per day is calculated automatically at midnight of every day, or anytime a Variance Amount or Leads Per Day amount is updated.

In the example below you will see that the Leads Per Day has been set at 400 and the Variance Amount set at 50, thus providing an Effective Leads Per Day amount of “423” leads for the day.

A real case example of the variance amount in conjunction with the overflow queue would be loading a file of 10,000 records into a source, with the leads per day set at 400 and the variance amount at 50. This set up would allow for between 350 and 450 records to import daily into the source until the all the records from the 10,000 record file have been imported.

The second feature that has been added is a modified version of the current campaign outgoing campaign Delivery Throttle. The new delivery throttle allows you to not only designate a static throttle in between the delivery of records to the campaign by adding a single throttle amount, but also includes an option for a variance range for the throttle. Adding a variance to the campaign delivery throttle will allow records to deliver at a random pace, and simulate a real live feed. The way the delivery throttle is set up for variance is simply inserting the minimum throttle and maximum throttle value, separated by a colon. As a reminder, the delivery throttle is set up in Milliseconds, so a throttle of 1000 is equivalent to 1 second.

For example, if you wanted each lead to randomly throttle it’s delivery between 5 and 15 seconds the set up for the delivery throttle would be “5000:15000”.